Digital Marketing Services​

Search Engine Marketing

Capture the attention of the potential customers you want​

Google Adwords

In traditional advertising channels like TV and Print ads, you can’t see how your ads are performing. With Search Engine Marketing (Adwords), you can see how many people viewed your ads, visit your website, or call your business. We manage your Google Ads campaigns, ensuring your customer won’t miss your ad at the exact moment they’re searching in Google for your product. Working with an Adwords management agency helps you improve conversion rates, lower ad spend and to scale your winning PPC campaigns ahead of your competitors.
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Google Ads – the world’s largest advertising network, granting you access to Google’s users across the internet.

Google Adwords Features

Scalable

Adwords marketing is highly scalable. You can scale your campaign budget, scale the reaching demographic area then your leads and profits will increase accordingly.

Measurable

Every single aspect of your AdWords campaign is measurable, right down to the number of impressions and clicks, click through rate , number of conversions and conversion rate.

Targeted & Data Driven

AdWords campaign is highly targeted and allows you to decide whom you wish to target, where and when you want your ads to show.

  • Location Targeting: Google AdWords allows you to target specific geographic locations. You can choose states, cities or even a radius around a location.
  • Time Targeting: AdWords allows you target users at particular times of the day.
  • Mobile Targeting: AdWords allows you to target mobile devices.

A good PPC management agency can help your business target a highly specific audience and identify key ways to reach out to people who are most likely to respond positively.

 

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Get on board with Google AdWords assures the qualified traffic will land on your sales pages.

 

How PPC Ads works?

Google “Pay per click” advertising means only pay the advertising amount if someone clicks on your ad in the Google search page.

Google determines how much you pay for an ad according to few factors:

  • Maximum Bid Amount
  • Quality Score  of the website
  • Click-Through Rates (CTR)
  • Keyword Relevance
  • Quality of the Landing page

We have dedicated Adwords support team to decide the Ad Bid amount, optimising your campaigns and landing pages, fine tuning keywords and Ads to ensure the ad performance drives to results.

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Our Adwords Process​

The process of Adwords account setup, management and optimisation plays a vital role in search engine promotion marketing.

Campaign Planning and Setup

A successful PPC campaign includes complex planning and analysis to hyper-target your customers at the right time and with the right ad.

Keyword Research

Deep keyword research will be carried out to identify the words and queries your target customer is using to search for your products and services.

Ad Copy Development

SEM ad copy is the key to your website. A good ad copy with proper title and relevant keywords attracts your customer to click your ad instead of your competitors.

Landing Page Optimisation

A successful SEM campaign setup consists of optimised landing pages to converts visitors to customers.

Conversion Tracking

We provide precise tracking and analysis of your SEM campaign, uncovering insights and opportunities for your business.

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 A successful PPC campaign includes complex planning and analysis to stand out in the highly competitive PPC ad space

Google Adwords Channels
  • Search – target searchers by triggering your ads for the keywords your audiences use, matched with business ad messages and landing pages
  • Display – show image, text, video and multimedia ads as your target audience browse in relevant websites
  • Remarketing – reconnect with people who have been to your website before but have not yet converted
  • Mobile – drive phone calls and provide directions to people searching mobile devices
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Remarketing

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360 metrics, a digital marketing agency that combines data and technology to drive conversions.  Contact our experts about what are the better digital marketing strategy right to get your business on track

  • GET a free digital marketing consultation

About

360 metrics is a full-service digital marketing agency based in Coimbatore.

Reach Us

360 metrics / 360 dpi

+91-860-820-7427
0422-495-2837

hello@360metrics.in

378, 7th Street, Gandhipuram Coimbatore - 641012

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